JN Marketing Strategy

9 “extra billable” actions that your clients really value – Let’s improve that relationship!

Are you interested in improving the relationship with your clients? Show them that you are a partner
they can work with to achieve their goals and also share the risks. Here are 9 extra-billing actions that
clients really value. Enrich this article by leaving your comments below about the activities
on the list that you already do and others that you think work and would like to share.

1. Attention – the clients value that their issues are taken by you as a priority, that is, that you take care
of your client’s business as if it was your own.

2. Efficiency – a client will always value the efficiency with which you respond to their issues, questions,
or concerns. Transparent and efficient communication, as well as on-time deliveries or announcing any
delays, are valuable aspects in your favor.

3. Delivering results – designing and implementing strategies together with your clients, metrics-based
working methods and continuous feedback on progress will be key to improve the relationship with your
clients.

4. True partnership – clients are looking for a lawyer they can trust, understand and work with to
achieve their goals and also share the risks.

5. Proactivity – do you want to show your client that you really care? Don’t wait for them to ask you to
do things. Proactivity is the main and crucial determinant that will allow you to show them that you are
really involved in their business.

6. Feedback – increase the level of communication with your client, establishing an exchange of best
practices.

7. Value for money – clients appreciate being considered when setting up a price or fee; dialogue with
them to reach an arrangement that works for both parties.

8. Personal relationships – forming a friendly relationship through social activities will allow both parties
to relax and show their human side, which will allow you to create a much closer and trusting
relationship.

9. Collaborations – it is advisable to collaborate with clients on articles / conferences / pro bono or
projects that allow you to do them together and share the effort.

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