Advantages and disadvantages of publishing articles on LinkedIn vs. on your website

As a lawyer, it is crucial to understand where and how to publish your content online. Here we explore the differences between publishing articles on LinkedIn and on your own website, to help you make informed decisions about your online content strategy.

What is an article on LinkedIn? First and foremost, let’s clarify what an article on LinkedIn is. An article on LinkedIn is a type of long-form and detailed content that you can publish on your LinkedIn profile. It is similar to a blog format. Unlike regular posts, which are typically short and more informal, articles can be more extensive and formal. Other platforms do not offer a specific function called “write article” like LinkedIn does. On LinkedIn, this function is specifically designed to allow users to create and publish longer and more detailed content directly on the platform. On other social media platforms, while it is possible to post longer content, there is generally no dedicated function solely for creating articles. Users often have to use regular posts, notes, links to external blogs, or other forms to share longer and more detailed content.

What are the advantages of publishing articles on your website? Publishing on your website gives you total control over your articles, meaning you can create and share content independently, as if it were your own online magazine. This gives you the power to decide how each article looks and what it says, which can strengthen your reputation and showcase your expertise on a topic. Additionally, when people search the internet for topics related to your articles, they are more likely to find your website, which can attract more interested visitors. To get started, you just need to choose an online platform to create your website and then write and publish your articles. Furthermore, your website acts as an archive where you can easily store and access your articles in the future.

What privacy and intellectual property considerations should you keep in mind when publishing on LinkedIn? When publishing on LinkedIn, you are giving up some control over your data and content to the platform. This can raise concerns about the privacy and intellectual property of your articles.

How does the visibility of your content affect the choice between LinkedIn and your website? Publishing on LinkedIn limits the visibility of your articles to platform users. In contrast, by publishing on your website, anyone on the internet can find and read your articles, increasing their potential reach.

What is the impact of LinkedIn’s restrictions on the distribution of your content? LinkedIn is the only network that offers the option to publish articles, which means that if you only publish on LinkedIn, your content is limited to that platform. In contrast, if you publish on your website, you can easily share your content on other social networks and online platforms.

What considerations should you keep in mind to ensure the long-term availability of your content? Publishing only on LinkedIn limits the availability of your content, as you are subject to changes in platform policy. On the other hand, by publishing on your website, you have more control over the long-term availability of your articles.

Conclusions When considering where to publish your content online, it is crucial to carefully evaluate the advantages and disadvantages of each platform. Publishing on your website gives you total control over your articles, allowing you to create and share content independently, strengthening your reputation and showcasing your expertise on a topic, as well as increasing the likelihood of being found by interested people. On the other hand, by publishing on LinkedIn, you can take advantage of the platform’s audience and network of contacts, which can increase the visibility of your articles among LinkedIn professionals, although you give up some control over your data and content. The choice between both platforms will depend on your goals and content strategy, adapting your decision based on your specific needs.